Stop letting un-tracked leads and stale creative drain your ad spend.
Specialized Meta Ads management for roofing, HVAC, remodeling, and home service contractors. We bring institutional precision to your local service business.
Book Your Free Audit
Pick a time below — 30 minutes, no cost, no obligation.
A 30-minute working session, not a sales pitch.
Inside the Free Audit
The Silent Leaks in Your Ad Account
Most home service campaigns fail for one of these three reasons. We identify them before spending a dime.
Stale Creative
Ads running unchanged for years. Ad fatigue sets in, causing your cost-per-lead to steadily climb while lead quality plummets.
The Tracking Gap
No pixel or proper conversion API installed. You're flying blind, letting Meta's algorithm guess who your ideal customer is.
Hidden ROI
No way to verify real return on investment. You know you're spending money, but you can't tie specific revenue back to specific campaigns.
Industries We Serve
We only work with high-ticket home service businesses. It's all we do.
Roofing
HVAC
Remodeling
Garage Doors
Water & Storm Restoration
Fast Setup, No Wasted Months
Most accounts launch within one to two weeks of the audit — pixel fixed, creative built, and tracking verified before a dollar goes out the door.
Scales With Your Crew
Whether you need a handful of extra jobs a month or enough volume to keep a full sales team busy, the campaign scales with your service area and budget — not a fixed package.
Build Local Presence, Not Just Leads
Every impression puts your name in front of homeowners in your area, even the ones who aren't ready to buy yet — building recognition that pays off in direct calls and referrals later.
Leads That Actually Get Followed Up On
We help you set up fast, consistent follow-up so a lead who fills out a form doesn't go cold waiting on a callback. Speed-to-lead is the single biggest lever in home services.
How It Works
Four steps, starting with a free look at your account — no commitment required.
Free Audit
I check your Pixel, tracking, ad spend, and creative — no cost, no obligation.
Custom Mockup
I build a real example of what a fixed version of your ad would look like.
Strategy Call
We walk through the audit and the mockup together, and decide if it's a fit.
Launch & Report
Campaign goes live, tracking is fixed, and you get straight monthly reporting.
Calculate Your Potential Revenue
Move the sliders to match your business. Simple math on cost per lead, set rate, close rate, and average ticket — no guesswork.
What you pay Meta each month. Doesn't include our management fee.
Leads typically land between $50 and $150 depending on trade and market.
Share of raw leads your team turns into booked appointments.
Share of appointments that turn into a signed job.
Your average revenue per job from these leads.
This is an estimate, not a promise. These are simple calculations based on the numbers you selected — not a guarantee of results. Real cost per lead, set rate, close rate, and ticket size vary by market, season, offer, and how quickly your team follows up.
Why Northstar?
Four things that separate an audit-first agency from the rest.
Messaging That Matches Buying Intent
We point your ads at homeowners who are already close to a decision, and the audit tells us exactly how to word the offer so it lands.
Home Services Only
Roofing, HVAC, remodeling, garage doors, water and storm restoration — it's all we run. That focus is what lets an audit catch what a generalist agency misses.
Real Transparency
A plain-English report every month — what changed, why, and what it did to your cost per lead. No jargon, no vanity metrics.
One Person, Every Account
Every audit and every campaign is run by me, directly — no account handoffs, no junior staff learning on your budget.
More About Meta Ads for Home Service Businesses
Northstar is an audit-first Meta ads agency for home service businesses. We work with roofing, HVAC, remodeling, garage door, and water & storm restoration companies to turn ad spend into booked jobs — and we show you the math before you spend a dollar.
How Meta Ads Work for Home Services
Meta ads let you target homeowners in a specific geographic area — by radius, zip code, or other criteria — and show your ads to people on Facebook and Instagram in that area. Ads appear as posts, reels, or in the sidebar, marked "sponsored." Meta owns both Facebook and Instagram, so campaigns we run appear on both platforms by default.
The Audit Comes First
Most agencies start by selling you a retainer. We start by showing you what's actually happening in your account. Before you commit, we audit your current ads, landing pages, and tracking, and lay out — in plain English — where leads are leaking and what it would take to fix it. That audit is free. If Meta ads aren't the right fit for your business, we'll tell you — even when that means recommending you don't spend more on ads right now.
What We Actually Do
Tracking & Setup: review your Meta Business account, pixel, and conversion events to find what's broken; fix your tracking so you can see which ad actually booked the job; write custom creative and build landing pages around your service area and offer.
Ongoing Management: we monitor performance and make changes when cost per lead or cost per job rises, document every change so you can see exactly what we're doing, and take your feedback on lead quality to know what to keep, pause, or change.
Integrations: using a CRM like ServiceTitan, HouseCall Pro, or JobNimbus? We can integrate with almost any system and push leads through automatically.
The Offer
A flat monthly retainer. Month-to-month — no long-term contract. If it's not working, you're not locked in.
A note from Northstar
I run Meta ads for home service businesses — roofing, HVAC, remodeling, and similar trades. No agency roster, no account handed off to a junior. Every audit and every account is mine. If your ads aren't tracked and your creative hasn't changed in years, that's exactly what I look for, and it's exactly what the free audit will show you.
See the Audit in Action
A quick look at what the audit checks — Meta Pixel, ad creative, tracking setup — and what it looks like once it's fixed.
Frequently Asked Questions
How much ad spend do I need?
Depends on your market and how many jobs you want per month — we'll figure out the right number together on your audit call.
Do I need to provide the photos and videos?
Just send whatever you've already got — before/after job photos, phone footage. Real work always converts better than stock.
How long until I see leads?
Depends on your account and market — I'll walk you through a realistic timeline on the call, not a generic promise.
Is there a long-term contract?
No. Month-to-month. If I'm not making you money, you shouldn't be paying me.